Studycoach
To meet these challenges, I carried out a complete redesign of the logo and visual identity, in line with the strategic positioning of the company as an essential partner for its customers.
The visual identity favors clarity, legibility and highlights the company's expertise, with a solid and modular base. The graphic universe is based on a structured square grid, punctuated by translucent blue areas that facilitate the smooth integration of the text.
The Studycoach logo is based on simple but evocative symbols, such as graph or coordinate axes, as well as the shape of the cube. These elements are subtle metaphors for engineering projects. The intertwining of shapes and the dots suggest the idea of partnership between the client and Studycoach: the project takes shape thanks to this partnership, with Studycoach providing the missing part. The alignment of the letters, the delicate lines and the balance between round shapes and clean lines bring a human touch, underlining the mission of support, in balance with the mathematical and technical rigor of the company.
Client
Positioning itself as a trusted partner for its customers
Studycoach is a design office and engineering services provider, whose DNA is rigor, precision and support.
To meet these challenges, I carried out a complete redesign of the logo and visual identity, in line with the strategic positioning of the company as an essential partner for its customers.
The visual identity favors clarity, legibility and highlights the company's expertise, with a solid and modular base. The graphic universe is based on a structured square grid, punctuated by translucent blue areas that facilitate the smooth integration of the text.
The Studycoach logo is based on simple but evocative symbols, such as graph or coordinate axes, as well as the shape of the cube. These elements are subtle metaphors for engineering projects. The intertwining of shapes and the dots suggest the idea of partnership between the client and Studycoach: the project takes shape thanks to this partnership, with Studycoach providing the missing part. The alignment of the letters, the delicate lines and the balance between round shapes and clean lines bring a human touch, underlining the mission of support, in balance with the mathematical and technical rigor of the company.
