Pascal
Liénard

Graphic design &
art direction

Culture d’image

I’m a partner who brings to light what makes a project singular, and helps it grow over time.

I work end to end, from clarification to finished form.

Arrêt 59 — Cultural season 25-26

Positioning culture as a necessity

A brand identity that plays with dissonance

Raoul Vaneigem et La Cité du Roc (by José Bastin)

Vaneigem's early years in Lessines

Stefanie J. Steindl

Redesign of a photography portfolio — editorial and minimal

Making a complex offering legible

Récit'Cité — Julien Staudt

Memory and imagination of the Mortard neighborhood

Preserving foundations while supporting brand evolution

Alpine A110 — Dherte Motor Sport

Alpine A110, "Blanc Solaire" and morning light

Université de Liège

Making the ambition for outreach visible

With Dotremont in the Land of Logoneiges (by Caroline Ghyselen)

O Lapland so distant where everything is so close (...)

Fondation ULiège

Support, contribute, participate

FD House — Thomas Van Holm architect

Bringing constraint-born architectural choices into focus

The community of inspiration on people at work

René Sansen — Exhibition

Legacies of a creator from Ath

Making swimming pools accessible through do-it-yourself

Les Cahiers du Poème 2 — No. 05 (2014)

Literary works diverted from their original form

Sabrina Guerrera

Contemporary architectural jewelry

Discover Lessines

A city steeped in rich stories

Unforget — PAD Paris & London

Stand out in a stream of beauty and surprises

Granite pool tops

The event that turns Péruwelz upside down

From seed to plate

Cultivate, cook, enjoy

Positioning itself as a trusted partner for its customers

I understand contexts, hear what’s left unsaid, and clarify what’s unclear.

Twenty years in graphic design, a visual artist’s sensibility and an ongoing curiosity shape how I see and let me work across the full arc of a project.

I move without fixed boundaries between consulting, design, content development and project coordination, always in close collaboration and across disciplines and sectors — cultural, institutional, commercial.

I bridge what is thought and what becomes visible.

A way of seeing that brings out each project’s singularity.

View recent work