Pascal
Liénard

image culture

visual development

Brand.

Com.

Crea.

Freelance graphic designer — Brand identity & Editorial design

I help companies, institutions, and organisations with their communication. My approach focuses on cultural relevance, strategic thinking, and long-term impact.

Arrêt 59 — Cultural season 25-26

Positioning culture as a necessity

Myum!

A brand identity that plays with dissonance

Raoul Vaneigem et La Cité du Roc (by José Bastin)

Vaneigem's early years in Lessines

CFIP

Making a complex offering legible

Récit'Cité — Julien Staudt

Memory and imagination of the Mortard neighborhood

Locasix

Preserving foundations while supporting brand evolution

Université de Liège

Making the ambition for outreach visible

With Dotremont in the Land of Logoneiges (by Caroline Ghyselen)

O Lapland so distant where everything is so close (...)

Fondation ULiège

Support, contribute, participate

Htag

The community of inspiration on people at work

René Sansen — Exhibition

Legacies of a creator from Ath

Swimit.eu

Making swimming pools accessible through do-it-yourself

Les Cahiers du Poème 2 — No. 05 (2014)

Literary works diverted from their original form

Sabrina Guerrera

Contemporary architectural jewelry

Discover Lessines

A city steeped in rich stories

Unforget — PAD Paris & London

Stand out in a stream of beauty and surprises

Côté Jardin

Granite pool tops

L'échappée

The event that turns Péruwelz upside down

From seed to plate

Cultivate, cook, enjoy

Studycoach

Positioning itself as a trusted partner for its customers

I transform uniqueness into cultural relevance, I craft brand identities and editorial experiences with purposeful boldness that resonate with their audience.

From brand identity to book design and communication materials, I work through every stage: strategic thinking, clarifying objectives, graphic design, art direction, through to final production.

Based in Flobecq, in the heart of Picardy Wallonia (near Ath and Tournai), I work on projects throughout Belgium and internationally.

Among my projects: the cultural seasons of Arrêt59 (visual identity, posters, programmes), the Dotremont and Raoul Vaneigem books, institutional materials for the University of Liège, the identity and packaging for Myum!, as well as collaborations with several cultural institutions.

Brand.

Establish and consolidate

Your brand identity isn't just about standing out — it places your brand within a cultural context that resonates with your audience and transcends trends.

Com.

Structure and tell

Transform the complexity of your messages into clarity — communication materials that structure information and elevate your voice.

Editorial design

Crea.

Rise above conventional noise

Subtly bold creations built to last — identities, books, materials crafted with care and authenticity.

A strategic vision that turns your goals into reality.

View recent work