Unforget — PAD Paris & London
Vers Unforget.eu
Unmissable and highly inspiring, this event, which takes place in Paris (26th edition in 2024) and London, is a legendary design fair that combines boldness and wonder and brings together the best international galleries.
Unforget is a gallery specializing in 20th-century decorative arts, and its presence at the fair represents a strategic opportunity. For these events, I designed catalogs aimed at strengthening its position among the most prestigious galleries and capturing the attention of a demanding and diverse audience of collectors, design enthusiasts, and industry professionals.
The editorial design is based on a sober and minimalist approach, punctuated by subtle breaks. The very fine title typography, both classic and subtly playful, brings light and a discreetly impertinent vibe. A careful layout highlights the objects on display and uses informative content as a structuring element. I also liaised with the in-house team and designed additional communication materials such as luxurious letterpress business cards on cotton paper, document folders, and thank-you cards. The overall effect is one of visual consistency, reinforcing the gallery's brand image.
Photos des objets : Ludovic Vandenweghe
Unforget sur le salon : PadDesign
Client
Stand out in a stream of beauty and surprises
For the Unforget gallery's participation in PAD Design, a major design event, I designed catalogs that allowed it to stand out and strengthen its visibility among an international audience while enhancing its brand image.
Unmissable and highly inspiring, this event, which takes place in Paris (26th edition in 2024) and London, is a legendary design fair that combines boldness and wonder and brings together the best international galleries.
Unforget is a gallery specializing in 20th-century decorative arts, and its presence at the fair represents a strategic opportunity. For these events, I designed catalogs aimed at strengthening its position among the most prestigious galleries and capturing the attention of a demanding and diverse audience of collectors, design enthusiasts, and industry professionals.
The editorial design is based on a sober and minimalist approach, punctuated by subtle breaks. The very fine title typography, both classic and subtly playful, brings light and a discreetly impertinent vibe. A careful layout highlights the objects on display and uses informative content as a structuring element. I also liaised with the in-house team and designed additional communication materials such as luxurious letterpress business cards on cotton paper, document folders, and thank-you cards. The overall effect is one of visual consistency, reinforcing the gallery's brand image.
Photos des objets : Ludovic Vandenweghe
Unforget sur le salon : PadDesign
