Work

Brand identity, editorial design, books and communication materials — 20 years of works for cultural institutions, companies, organisations and freelancers.

graphic design studio

+ visual strategy

+ strategic support

+ content optimization

By assignment
Brand identity
Editorial design
Book design
Graphic design
Communication design
Web design
Web development
Key visual
Photography
Interpretive panels
Motion design
Signage
Video
Map design
Arrêt 59 presents dynamic, high-quality programming with a strong societal commitment, striving to provide access to culture in a region where it is not always a given. For over a decade, I have designed the visual identity for each season, creating graphic systems that evolve while remaining recognisable.

Arrêt 59 — Cultural season 25-26

Positioning culture as a necessity

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A man with multiple talents

René Sansen — Exhibition

Legacies of a creator from Ath

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CFIP trains and supports organisations — management, communication, workplace wellbeing. I led the redesign of the brand identity and training brochure to translate the centre's human-centred approach and make the diversity of the offering legible.

CFIP

Making a complex offering legible

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Myum! transforms local, unsold or off-grade vegetables into lacto-fermented condiments. An eco-responsible approach that turns the atypical into distinctive flavours.

Myum!

A brand identity that plays with dissonance

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Swimit sells equipment and DIY pool kits, supporting clients in building their custom project. I designed a brand identity that positions self-build as a joyful, creative experience, not just an economic choice.

Swimit.eu

Making swimming pools accessible through do-it-yourself

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For over a decade, I have supported ULiège in designing its institutional materials — strengthening perception, facilitating engagement, supporting its ambition for outreach.

Université de Liège

Making the ambition for outreach visible

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For the Unforget gallery's participation in PAD Design, a major design event, I designed catalogs that allowed it to stand out and strengthen its visibility among an international audience while enhancing its brand image.

Unforget — PAD Paris & London

Stand out in a stream of beauty and surprises

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Over three years, Julien Staudt gathered the voices of Mortard residents, a working-class neighborhood of tower blocks and social housing, to write a collection of tales — I conceived the book that brings memory and imagination into dialogue.

Récit'Cité — Julien Staudt

Memory and imagination of the Mortard neighborhood

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Le Journal

Arrêt 59 — Journal 14

Cultural season program

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For nearly 4 months, the city of Péruwelz (Belgium) metamorphosed into a life-size museum: transformed by artists, it became a playground, an open-air museum, a game of hide-and-seek or even a giant “search and find”.

L'échappée

The event that turns Péruwelz upside down

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The Museum and Cultural Center brings together museum spaces, scientific collections and knowledge mediation structures from the University of Liège.

ULiège museum and cultural center

ULiège's commitment to society and future generations

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Sabrina Guerrera creates contemporary silver jewelry, unique pieces combining formal minimalism and assertive character. The challenge was to build a commercial presence for pieces that go beyond seduction.

Sabrina Guerrera

Contemporary architectural jewelry

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Côté Jardin offers natural stone building elements in various shapes and colors for Quebec.

Côté Jardin

Granite pool tops

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Unforget is an online gallery specializing in 20th century decorative arts.

Unforget

Objects only come to life if they are in circulation

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The magazine for the community of human resources managers, independent, inspiring and inclusive in French-speaking Belgium.

Htag

The community of inspiration on people at work

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The mission of the Dendre River Contract is to protect and enhance the waterways of the Dendre sub-basin (Belgium).

Dendre River Contract

Getting to know better to better preserve

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This book invites you to discover, from month to month, a seasonal vegetable accompanied by practical advice and recipes from chefs from Peru.

From seed to plate

Cultivate, cook, enjoy

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The University of Liège, founded in 1817, is one of the major Belgian universities.

Fondation ULiège

Support, contribute, participate

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Hedonist, libertarian, erudite medievalist and specialist in heresies — Raoul Vaneigem has published over forty works, denouncing the constraints that stifle creativity, pleasure and gratuity.

Raoul Vaneigem et La Cité du Roc (by José Bastin)

Vaneigem's early years in Lessines

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Structured around 6 priority axes and 25 strategic objectives, the Wallonia Picardy 2040 Territory Project is an ambitious and visionary roadmap.

Wallonie picarde — Cap sur 2040

Guiding the territory over the next two decades

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Regards d'eau offers a complete range of services; from in-depth project studies to constant support, while distinguishing itself by top-level achievements.

Regards d'eau

Specialist in swimming pools and wellness areas

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DMS selects sports vehicles, used or almost new, based on demanding quality criteria and organizes exclusive events for collectors or enthusiasts.

Dherte Motor Sport

Sports performance, fun and passion

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Surprising anecdotes and moving moments of life, full of humor, intertwine authentic history and fantasy.

Le Cousse de Lesdain

Tales from the plant nurseries

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Founded in 1978 as an equipment rental company, Locasix has established itself as the key player in modular buildings in Belgium, also renting and selling containers and generators. Redesign of the logo and brand identity to support this brand maturity.

Locasix

Preserving foundations while supporting brand evolution

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An account of a journey where poetic message and creative freedom are written in immaculate spaces.

With Dotremont in the Land of Logoneiges (by Caroline Ghyselen)

O Lapland so distant where everything is so close (...)

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Historically specialized in workwear laundry, Scaldis has diversified over the years to offer complementary services with high added value: pool management, RFID traceability, clean rooms, sanitary hygiene.

Scaldis

Rental, sale, maintenance of professional clothing

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BeMicron, a Belgian company with more than 30 years of experience, is a player recognized worldwide for its innovative clean room decontamination solutions.

BeMicron

Innovative cleanroom solutions

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Lessines discovery walk book.

Discover Lessines

A city steeped in rich stories

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C'est qui mon village ?

Six artist residencies to question rurality

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Studycoach is a design office and engineering services provider, whose DNA is rigor, precision and support.

Studycoach

Positioning itself as a trusted partner for its customers

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This playbook, designed for the Hôpital Notre-Dame à la Rose de Lessines, accompanies visitors during specific monthly events, immersing them in an immersive and fun experience.

Le reliquaire de la Sainte-Épine a disparu

Conduct your investigation among the museum's rooms

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A literary theater open to the exploration of genres, Poème 2 brings to the stage authors, novelists, essayists, philosophers, poets.

Poème 2

Second birth for this interdisciplinary place in Brussels

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Generator of links, stories, new heritages, awareness, creativity, expression, imagination.

Arrêt 59 — Visual identity

Place of evolution of artistic creation and cultural fact

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The IDETA Territorial Development Agency is the privileged partner of municipalities and businesses and citizens.

IDETA

Supporting the success of projects

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Klinicare is positioned as a modern and humane alternative to the expectations of hospital emergencies, while acting as a link with general practitioners.

Klinicare

Local emergency department and polyclinic in Etterbeek

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Living in Borinage since forever, the visual artist Jean-Marie Mahieu has adopted the notion of extraction, of the slow rise to the surface, from the shade to the light.

Voir clair — Jean-Marie Mahieu

The meaning is flush with the surface of the ground like the veins of coal

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This logbook gives the opportunity to rediscover Preuwelz from the angle of its fountains and to look at the landscape in a different way.

Vivre d'histoires et d'eaux fraîches

Embark on a journey through the meanderings of memories, along the water

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Pascal Liénard
Freelance graphic designer
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Communication design
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info@pascallienard.com
+32 474 803 471
Planche, 28
B-7880 Flobecq
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