Klinicare
Klinicare's polyclinic service offering is complemented by a store dedicated to medical items and a home service, reinforcing its versatility and accessibility.
I designed a visual identity in a positive and reassuring approach. The colors, fresh and with fun combinations, contribute to building the atmosphere and a more gentle, welcoming and human perception of health care, far from a neutral and cold clinical environment. The main, round and subtly technological typography expresses the role of accessible expert, the accompanying typography allows the texts to be rhythmed by playing with a marked contrast of weights (from very fine to very bold). The logo, structured around the initial “K”, is inspired by the proportions of a medical cross, plays with diagonals and establishes a visual rhythm that extends across all communication media.
Client
Local emergency department and polyclinic in Etterbeek
Klinicare is positioned as a modern and humane alternative to the expectations of hospital emergencies, while acting as a link with general practitioners.
Klinicare's polyclinic service offering is complemented by a store dedicated to medical items and a home service, reinforcing its versatility and accessibility.
I designed a visual identity in a positive and reassuring approach. The colors, fresh and with fun combinations, contribute to building the atmosphere and a more gentle, welcoming and human perception of health care, far from a neutral and cold clinical environment. The main, round and subtly technological typography expresses the role of accessible expert, the accompanying typography allows the texts to be rhythmed by playing with a marked contrast of weights (from very fine to very bold). The logo, structured around the initial “K”, is inspired by the proportions of a medical cross, plays with diagonals and establishes a visual rhythm that extends across all communication media.
