Sabrina Guerrera
After twenty years in the fashion industry, Sabrina Guerrera returns to her first passion, jewelry making. Her creations are wearable works of art with sophisticated simplicity; pure geometric forms, architectural volumes.
The visual identity had to translate this tension and provide commercial visibility for pieces that do not seek to seduce through effect. The challenge was to build a graphic system as rigorous as the jewelry itself — typography, refined compositions, minimal color palette — while creating the conditions for a strong online presence. Photography played a key role: capturing the materiality of silver, revealing geometries, and building desire.
The result is a coherent system where visual identity, photography, and online shop form a whole that embraces its minimalist approach while enabling commercial communication in the high-end sector.
Client
Contemporary architectural jewelry
Sabrina Guerrera creates contemporary silver jewelry, unique pieces combining formal minimalism and assertive character. The challenge was to build a commercial presence for pieces that go beyond seduction.
After twenty years in the fashion industry, Sabrina Guerrera returns to her first passion, jewelry making. Her creations are wearable works of art with sophisticated simplicity; pure geometric forms, architectural volumes.
The visual identity had to translate this tension and provide commercial visibility for pieces that do not seek to seduce through effect. The challenge was to build a graphic system as rigorous as the jewelry itself — typography, refined compositions, minimal color palette — while creating the conditions for a strong online presence. Photography played a key role: capturing the materiality of silver, revealing geometries, and building desire.
The result is a coherent system where visual identity, photography, and online shop form a whole that embraces its minimalist approach while enabling commercial communication in the high-end sector.
