Sabrina Guerrera
Sabrina Guerrera's approach is to create contemporary, architectural, original, authentic and high-quality jewelry; all pieces are made of silver that evokes white, purity, minimalism. His creations are portable works of art, with sophisticated simplicity.
The visual identity that I created is in line with this philosophy, resonating with the spirit of the artisan. I designed a clean logo, based on a fine line connecting the two initials, a symbol of the connection, fluidity and the minimalist and geometric approach of the jeweler's approach. This line adapts to the supports, extends or narrows, horizontal or vertical.
The graphic work plays on the contrast of black and white and builds an atmosphere of light and air, giving the necessary space for creations. The delicate and fine typographical choices reinforce this vision and leave plenty of room for jewelry. I translated this approach in the online shop into a user experience that allows you to discover jewelry in a refined environment, without distractions. The layout of the contents follows a clear structure, allowing reading in several levels.
Client
Contemporary architectural jewelry
After 20 years of experience in the fashion sector, Sabrina Guerrera decided to return to her first passion, jewelry, and to create her business.
Sabrina Guerrera's approach is to create contemporary, architectural, original, authentic and high-quality jewelry; all pieces are made of silver that evokes white, purity, minimalism. His creations are portable works of art, with sophisticated simplicity.
The visual identity that I created is in line with this philosophy, resonating with the spirit of the artisan. I designed a clean logo, based on a fine line connecting the two initials, a symbol of the connection, fluidity and the minimalist and geometric approach of the jeweler's approach. This line adapts to the supports, extends or narrows, horizontal or vertical.
The graphic work plays on the contrast of black and white and builds an atmosphere of light and air, giving the necessary space for creations. The delicate and fine typographical choices reinforce this vision and leave plenty of room for jewelry. I translated this approach in the online shop into a user experience that allows you to discover jewelry in a refined environment, without distractions. The layout of the contents follows a clear structure, allowing reading in several levels.
