Locasix
The problem was to unify a large quantity of communication media and to design a visual evolution while respecting the foundations and DNA of the historical logo, while integrating a contemporary layout consistent with the company's aspirations.
I reworked the logo by simplifying and adjusting the shapes and reorganizing the graphic rhythms. An integrated “L” acronym refers both to the initial and to the modular solutions offered by Locasix: this acronym was designed by using, in negative form, a living module in an isometric perspective. The new visual identity is based on a palette of bold colors, flat areas of distribution and proportions in relation to the living modules, an impacting typographic set and a distribution of texts and content organized to offer reading at several levels.
This effective graphic system allows Locasix to reinforce its visual coherence, on a variety of media, while affirming its brand maturity and its historical roots.
Client
A redesign that is attentive to the origins and that makes Locasix evolve towards brand maturity
A major player in the rental and sale of equipment since 1978, Locasix gave me the mission of developing its logo and visual identity.
The problem was to unify a large quantity of communication media and to design a visual evolution while respecting the foundations and DNA of the historical logo, while integrating a contemporary layout consistent with the company's aspirations.
I reworked the logo by simplifying and adjusting the shapes and reorganizing the graphic rhythms. An integrated “L” acronym refers both to the initial and to the modular solutions offered by Locasix: this acronym was designed by using, in negative form, a living module in an isometric perspective. The new visual identity is based on a palette of bold colors, flat areas of distribution and proportions in relation to the living modules, an impacting typographic set and a distribution of texts and content organized to offer reading at several levels.
This effective graphic system allows Locasix to reinforce its visual coherence, on a variety of media, while affirming its brand maturity and its historical roots.
