CFIP

Centered around the training catalog, this project was an opportunity to rethink the visual identity to make it more distinctive and establish the authenticity of the CFIP. While enhancing the perceived quality of the brand image, the work aimed to optimize the clarity of the offering and make the wide variety of training courses, which cover a broad range of human-related fields, more accessible.

Focusing on a play of rhythm and breaks, through the coexistence of two subtly specific typographic families, an organic color scheme, and discreet curves, the design work emphasizes the human aspect, exploits typical characteristics, and aims to be accessible and open.

This approach, which extends to the choice of paper and signage, aims to strengthen the brand's identity while facilitating a fluid and engaging experience, and to reposition the CFIP as a relevant player that is in tune with the current landscape, approachable, available, and an expert in its field.