CFIP
Built around the training brochure, this project provided an opportunity to rethink the brand identity to make it more distinctive and establish CFIP's authenticity. The challenge: structuring diversity while preserving openness and care.
The graphic system brings together several elements: two contrasting typeface families (one technical, one human) translate CFIP's dual dimension (rigour of services and warm approach). Organic palette, subtle curves and choice of soft, matte-textured papers emphasise the human aspect; rhythmic shifts structure and clarify the complexity of the offering. The whole affirms the centre's openness and accessibility.
This approach is deployed consistently across all materials, from the training brochure to signage, while making the brochure CFIP's central commercial tool; beyond the training programmes (certified or non-certified) presented within it, it also opens towards complementary services such as bespoke programmes, individual and group coaching, and organisational consultancy.
Client
Making a complex offering legible
CFIP trains and supports organisations — management, communication, workplace wellbeing. I led the redesign of the brand identity and training brochure to translate the centre's human-centred approach and make the diversity of the offering legible.
Built around the training brochure, this project provided an opportunity to rethink the brand identity to make it more distinctive and establish CFIP's authenticity. The challenge: structuring diversity while preserving openness and care.
The graphic system brings together several elements: two contrasting typeface families (one technical, one human) translate CFIP's dual dimension (rigour of services and warm approach). Organic palette, subtle curves and choice of soft, matte-textured papers emphasise the human aspect; rhythmic shifts structure and clarify the complexity of the offering. The whole affirms the centre's openness and accessibility.
This approach is deployed consistently across all materials, from the training brochure to signage, while making the brochure CFIP's central commercial tool; beyond the training programmes (certified or non-certified) presented within it, it also opens towards complementary services such as bespoke programmes, individual and group coaching, and organisational consultancy.
