Dherte Motor Sport
For Dherte Motor Sport (DMS), I designed a refined and modern visual identity, consistent with the world of luxury and sports vehicles. By combining minimalism and distinctive graphic elements, the visual experience conveys values of passion and exclusivity.
Identity plays with ideas of power and speed through dynamic design and strong typography, which reflects the uniqueness of DMS. The color choices — asphalt black, a range of dark blues and bright white — reinforce this premium aura, while placing the brand in a contemporary aesthetic.
This visual approach is available on various media, from print to showroom signage, including the website, ensuring consistency and a consistent set.
Client
Sports performance, fun and passion
DMS selects sports vehicles, used or almost new, based on demanding quality criteria and organizes exclusive events for collectors or enthusiasts.
For Dherte Motor Sport (DMS), I designed a refined and modern visual identity, consistent with the world of luxury and sports vehicles. By combining minimalism and distinctive graphic elements, the visual experience conveys values of passion and exclusivity.
Identity plays with ideas of power and speed through dynamic design and strong typography, which reflects the uniqueness of DMS. The color choices — asphalt black, a range of dark blues and bright white — reinforce this premium aura, while placing the brand in a contemporary aesthetic.
This visual approach is available on various media, from print to showroom signage, including the website, ensuring consistency and a consistent set.
