
Resulting from two centuries of research and teaching, sometimes benefiting from legacies or acquisitions, university collections are major witnesses of the scientific approach and the various ways of questioning reality over time.
To help the Museum Center meet the challenges that await it in terms of communication, I designed a logo and a visual identity that highlights a resolutely open and modern approach, between popularization, seduction and rigor: The Museum Center intends, among other things, to show and understand the complex process of developing scientific knowledge. The visual identity of the Museum Center respects the visual DNA of ULiège while providing a fun dimension that inspires curiosity.
A strong identity, built on a modular system, easy to implement, guaranteeing coherence and visual recognition for years to come.

Resulting from two centuries of research and teaching, sometimes benefiting from legacies or acquisitions, university collections are major witnesses of the scientific approach and the various ways of questioning reality over time.
To help the Museum Center meet the challenges that await it in terms of communication, I designed a logo and a visual identity that highlights a resolutely open and modern approach, between popularization, seduction and rigor: The Museum Center intends, among other things, to show and understand the complex process of developing scientific knowledge. The visual identity of the Museum Center respects the visual DNA of ULiège while providing a fun dimension that inspires curiosity.
A strong identity, built on a modular system, easy to implement, guaranteeing coherence and visual recognition for years to come.















