Myum!
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To myum.be
Myum! adopts an eco-responsible approach that favours local, seasonal vegetables, transformed through methods such as pickling and lacto-fermentation. These methods, simple yet full of subtlety, enrich and intensify natural flavours. Unique condiments that bring an original and unexpected touch to every dish.
For the brand identity and packaging, I translated this culinary promise through a design that is both simple and vibrant. The identity plays with contrasts: friendly graphic elements that highlight the authenticity of the ingredients, a colour palette deliberately vibrant and acidic — chosen in dialogue with the product itself, visible through the jar — with pairings that snap and fizz across every touchpoint. Unusual for a local artisanal product, yet perfectly aligned with the product and its character. Rhythmic shifts and the interplay between two typographic families — a heavy compressed typeface set against a light modern serif — complete the system.
A brand identity and packaging that assert the product's distinctiveness, making it visible and desirable in a market saturated with conventional artisanal codes.
Client
A brand identity that plays with dissonance
Myum! transforms local, unsold or off-grade vegetables into lacto-fermented condiments. An eco-responsible approach that turns the atypical into distinctive flavours.
Myum! adopts an eco-responsible approach that favours local, seasonal vegetables, transformed through methods such as pickling and lacto-fermentation. These methods, simple yet full of subtlety, enrich and intensify natural flavours. Unique condiments that bring an original and unexpected touch to every dish.
For the brand identity and packaging, I translated this culinary promise through a design that is both simple and vibrant. The identity plays with contrasts: friendly graphic elements that highlight the authenticity of the ingredients, a colour palette deliberately vibrant and acidic — chosen in dialogue with the product itself, visible through the jar — with pairings that snap and fizz across every touchpoint. Unusual for a local artisanal product, yet perfectly aligned with the product and its character. Rhythmic shifts and the interplay between two typographic families — a heavy compressed typeface set against a light modern serif — complete the system.
A brand identity and packaging that assert the product's distinctiveness, making it visible and desirable in a market saturated with conventional artisanal codes.
