Myum!
Featured on PangramPangram
To myum.be
Myum! takes an eco-friendly approach that prioritizes local, seasonal vegetables, processed using methods such as pickling and lacto-fermentation. These simple yet subtle methods enrich and intensify the natural flavors of the products. Unique condiments add an original and unexpected touch to every dish.
In designing Myum!'s visual identity, I translated this taste promise through a design that is simple, sparkling, and tangy. The identity plays on the contrast between appealing graphic elements that highlight the authenticity of the ingredients and vibrant color combinations that introduce a subtle dose of dissonance, reflecting the bold and creative nature of the products. The whole is punctuated by breaks in rhythm and a balance between two families of typefaces that help convey the unusual and interesting taste of the processing methods.
A strong visual identity that resonates with the product and is flexible enough to evolve with the seasons and new products, while adapting to a variety of marketing media.
Client
Local in a jar, pep's on your plate
It all starts with local vegetables, unsold or oversized but just as delicious!
Myum! takes an eco-friendly approach that prioritizes local, seasonal vegetables, processed using methods such as pickling and lacto-fermentation. These simple yet subtle methods enrich and intensify the natural flavors of the products. Unique condiments add an original and unexpected touch to every dish.
In designing Myum!'s visual identity, I translated this taste promise through a design that is simple, sparkling, and tangy. The identity plays on the contrast between appealing graphic elements that highlight the authenticity of the ingredients and vibrant color combinations that introduce a subtle dose of dissonance, reflecting the bold and creative nature of the products. The whole is punctuated by breaks in rhythm and a balance between two families of typefaces that help convey the unusual and interesting taste of the processing methods.
A strong visual identity that resonates with the product and is flexible enough to evolve with the seasons and new products, while adapting to a variety of marketing media.
