Myum!
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To myum.be
Myum! adopts an eco-responsible approach that favours local, seasonal vegetables, transformed through methods such as pickling and lacto-fermentation. These methods, simple yet full of subtlety, enrich and intensify natural flavours. Unique condiments that bring an original and unexpected touch to every dish.
For the brand identity and packaging, I translated this culinary promise through a design that is both simple and vibrant. The identity plays with contrasts: friendly graphic elements that highlight the authenticity of the ingredients, vibrant colour pairings that introduce subtle dissonance, rhythmic shifts and the interplay between two typographic families that convey the atypical nature of the transformation methods.
A brand identity and packaging that assert the product's distinctiveness, making it visible and desirable in a market saturated with conventional artisanal codes.
Client
Off-grade vegetables, distinctive flavours — a brand identity that plays with dissonance
Myum! transforms local, unsold or off-grade vegetables into lacto-fermented condiments. An eco-responsible approach that turns the atypical into distinctive flavours.
Myum! adopts an eco-responsible approach that favours local, seasonal vegetables, transformed through methods such as pickling and lacto-fermentation. These methods, simple yet full of subtlety, enrich and intensify natural flavours. Unique condiments that bring an original and unexpected touch to every dish.
For the brand identity and packaging, I translated this culinary promise through a design that is both simple and vibrant. The identity plays with contrasts: friendly graphic elements that highlight the authenticity of the ingredients, vibrant colour pairings that introduce subtle dissonance, rhythmic shifts and the interplay between two typographic families that convey the atypical nature of the transformation methods.
A brand identity and packaging that assert the product's distinctiveness, making it visible and desirable in a market saturated with conventional artisanal codes.
