Côté Jardin
The visual identity highlights the finesse of granite while incorporating the natural element of water. The logo expresses this duality between rectangular (pool top element) and round (water) shapes, with a gradual transition between these two geometric forms suggesting both the technical aspect and the fluidity of water waves. This interplay of shapes also creates a sense of calm and integration, and is a nod to Zen garden motifs, in line with the positioning.
The main typography, combining rigor and finesse, echoes the mineral material while being contemporary in its proportions. Timeless, the identity embodies a blend of expertise and technicality, while incorporating elements that reinforce a strong mindset and attention to detail. The graphic and visual elements structure and punctuate the content, highlighting the different facets of the product, its universe, and the promise of moments of relaxation.
Client
Granite pool tops
Côté Jardin offers natural stone building elements in various shapes and colors for Quebec.
The visual identity highlights the finesse of granite while incorporating the natural element of water. The logo expresses this duality between rectangular (pool top element) and round (water) shapes, with a gradual transition between these two geometric forms suggesting both the technical aspect and the fluidity of water waves. This interplay of shapes also creates a sense of calm and integration, and is a nod to Zen garden motifs, in line with the positioning.
The main typography, combining rigor and finesse, echoes the mineral material while being contemporary in its proportions. Timeless, the identity embodies a blend of expertise and technicality, while incorporating elements that reinforce a strong mindset and attention to detail. The graphic and visual elements structure and punctuate the content, highlighting the different facets of the product, its universe, and the promise of moments of relaxation.
