Wallonie picarde — Cap sur 2040
This project brings together a vast series of documents detailing actions aimed at promoting the development of Picardy Wallonia (Belgium). A true guide for the next two decades, it sets out a clear and coherent trajectory for the region.
I designed a complete visual identity and a structured graphic system, designed to support the richness and diversity of the content in a spirit of clarity and accessibility, while providing a positive, colourful, dynamic and coherent visual experience. This identity is structured around key media: brochures detailing the priority areas of development and their strategic objectives, as well as a set of more than 200 project sheets, either independent or grouped by theme. The main challenge was to structure and make the dense and complex content readable. It also extends to a wide range of communication media, ensuring a consistent visual experience.
This work was then followed by the design and development of a clear and user-friendly website, enriched with a complex internal network, various tools and numerous downloadable elements to maximise the accessibility, circulation, availability and societal usefulness of the information.
Client
Guiding the territory over the next two decades
Structured around 6 priority axes and 25 strategic objectives, the Wallonia Picardy 2040 Territory Project is an ambitious and visionary roadmap.
This project brings together a vast series of documents detailing actions aimed at promoting the development of Picardy Wallonia (Belgium). A true guide for the next two decades, it sets out a clear and coherent trajectory for the region.
I designed a complete visual identity and a structured graphic system, designed to support the richness and diversity of the content in a spirit of clarity and accessibility, while providing a positive, colourful, dynamic and coherent visual experience. This identity is structured around key media: brochures detailing the priority areas of development and their strategic objectives, as well as a set of more than 200 project sheets, either independent or grouped by theme. The main challenge was to structure and make the dense and complex content readable. It also extends to a wide range of communication media, ensuring a consistent visual experience.
This work was then followed by the design and development of a clear and user-friendly website, enriched with a complex internal network, various tools and numerous downloadable elements to maximise the accessibility, circulation, availability and societal usefulness of the information.
