Stefanie J. Steindl
Stefanie's photography spans a wide range of subjects with one consistent ambition: to provoke an emotional response. The site needed to serve that intention, showing work across multiple registers (fashion, architecture, reportage, food) in a coherent way, giving space to the images, while building a visual identity that could extend to other materials.
The approach is editorial, using the visual codes of fashion and photography publishing. Identity and design are built around a reduced palette of black and white, spacious layouts evoking gallery presentation, and subtle offsets. Typography plays a central role: sharp contrasts between large and small, composed throughout with Pangram Sans Narrow and Compact, two weights from the same geometric sans-serif, precise yet versatile, commanding at display size and quiet in body text.
I led the full art direction before moving into prototype design and web development: page structure, typographic hierarchy, grid rhythm, typeface selection. The site runs on WordPress with a custom theme, with minimal but considered transitions and interactions. Each project page is a flexible template the client edits and evolves herself.
Client
Redesign of a photography portfolio — editorial and minimal
Stefanie J. Steindl is a professional photographer based in Vienna, working since 2006 across fashion, reportage and editorial photography.
Stefanie's photography spans a wide range of subjects with one consistent ambition: to provoke an emotional response. The site needed to serve that intention, showing work across multiple registers (fashion, architecture, reportage, food) in a coherent way, giving space to the images, while building a visual identity that could extend to other materials.
The approach is editorial, using the visual codes of fashion and photography publishing. Identity and design are built around a reduced palette of black and white, spacious layouts evoking gallery presentation, and subtle offsets. Typography plays a central role: sharp contrasts between large and small, composed throughout with Pangram Sans Narrow and Compact, two weights from the same geometric sans-serif, precise yet versatile, commanding at display size and quiet in body text.
I led the full art direction before moving into prototype design and web development: page structure, typographic hierarchy, grid rhythm, typeface selection. The site runs on WordPress with a custom theme, with minimal but considered transitions and interactions. Each project page is a flexible template the client edits and evolves herself.
