CBO Cheval Blanc Ouest
CBO takes its name from the Cheval Blanc Ouest plot, a parcel of Merlot on one of Bordeaux's legendary estates. For its first releases, the estate wanted a label that placed the wine within that lineage without overplaying it.
The label is built on a photograph of the estate's gate by visual artist Jean-Marie Mahieu, an anchor that is at once heritage-rooted and head-on, with nothing decorative about it. The CBO mark runs full width in a serif face, the O set as a bright, sun-like disc that holds the eye.
Three circles answer one another: the O of CBO, the estate's G, and a die-cut opening at the top of the label that reveals the glass beneath. This trio replays the three letters of the name and the symbolism that comes with the number three. The work was carried out in close collaboration with Jean-Marie Mahieu.
Client
First releases of a vineyard set within Cheval Blanc
The Goudaillez family is establishing its vineyard in Saint-Émilion, on Bordeaux's Right Bank. I designed the label for its first releases, CBO, with visual artist Jean-Marie Mahieu.
CBO takes its name from the Cheval Blanc Ouest plot, a parcel of Merlot on one of Bordeaux's legendary estates. For its first releases, the estate wanted a label that placed the wine within that lineage without overplaying it.
The label is built on a photograph of the estate's gate by visual artist Jean-Marie Mahieu, an anchor that is at once heritage-rooted and head-on, with nothing decorative about it. The CBO mark runs full width in a serif face, the O set as a bright, sun-like disc that holds the eye.
Three circles answer one another: the O of CBO, the estate's G, and a die-cut opening at the top of the label that reveals the glass beneath. This trio replays the three letters of the name and the symbolism that comes with the number three. The work was carried out in close collaboration with Jean-Marie Mahieu.
