Swimit.eu
Building your own pool is no longer reserved for seasoned DIYers. Swimit changes the game with complete kits and technical support that make self-build accessible to those who choose to invest their time.
The challenge: make self-build a desirable, fun project — not a fallback solution.
Two typefaces structure the identity: one technical (Swimit's expertise), the other handwritten and spontaneous (the person building). Sketches, hand-drawn notes, and calculations punctuate the materials — they reinforce the handmade spirit. The water-inspired palette is instantly recognisable. Colourful graphic patterns and bold accents bring positive energy, structure content, and build the materials.
The minimalist, typographic logo draws on obvious pool codes — blue, basin proportions — while playing with an interface button: a tangible build orchestrated from the Swimit website. A subtle diagonal creates momentum and suggests smooth progression.
The graphic system adapts across formats — e-commerce site, social media, technical documents. It carries a simple message: pools are within reach, manageable.
Client
Making swimming pools accessible through do-it-yourself
Swimit sells equipment and DIY pool kits, supporting clients in building their custom project. I designed a brand identity that positions self-build as a joyful, creative experience, not just an economic choice.
Building your own pool is no longer reserved for seasoned DIYers. Swimit changes the game with complete kits and technical support that make self-build accessible to those who choose to invest their time.
The challenge: make self-build a desirable, fun project — not a fallback solution.
Two typefaces structure the identity: one technical (Swimit's expertise), the other handwritten and spontaneous (the person building). Sketches, hand-drawn notes, and calculations punctuate the materials — they reinforce the handmade spirit. The water-inspired palette is instantly recognisable. Colourful graphic patterns and bold accents bring positive energy, structure content, and build the materials.
The minimalist, typographic logo draws on obvious pool codes — blue, basin proportions — while playing with an interface button: a tangible build orchestrated from the Swimit website. A subtle diagonal creates momentum and suggests smooth progression.
The graphic system adapts across formats — e-commerce site, social media, technical documents. It carries a simple message: pools are within reach, manageable.
