L'échappée
For this event, I designed a visual identity that reflects plurality and the spirit of discovery, while emphasizing the integration of art into an outdoor environment. I developed a series of posters based on a graphic principle where visual impact is combined with a search for simplicity and efficiency, while maintaining a fun dimension.
Each poster shows a photo I took of an emblematic place in the city of Péruwelz, partially covered in bright and happy colors. This visual approach acts as a call for exploration, encouraging the viewer to “look behind the poster”, to discover the works scattered throughout the city: on street corners, at the edge of the woods, or on the walls of paths. A fixed grid guarantees visual coherence and the constant distribution of proportions and colored areas while optimizing the readability of the contents.
In addition to a series of paper and digital communication media, a map/catalog accompanies the walk, introduces the artists and suggests a circuit, guiding the visitor throughout this game of hide-and-seek, encouraging him to venture out, to observe his environment more closely.
Client
The summer event that awakens the senses and the city of Péruwelz without a hitch!
For nearly 4 months, the city of Péruwelz (Belgium) metamorphosed into a life-size museum: transformed by artists, it became a playground, an open-air museum, a game of hide-and-seek or even a giant “search and find”.
For this event, I designed a visual identity that reflects plurality and the spirit of discovery, while emphasizing the integration of art into an outdoor environment. I developed a series of posters based on a graphic principle where visual impact is combined with a search for simplicity and efficiency, while maintaining a fun dimension.
Each poster shows a photo I took of an emblematic place in the city of Péruwelz, partially covered in bright and happy colors. This visual approach acts as a call for exploration, encouraging the viewer to “look behind the poster”, to discover the works scattered throughout the city: on street corners, at the edge of the woods, or on the walls of paths. A fixed grid guarantees visual coherence and the constant distribution of proportions and colored areas while optimizing the readability of the contents.
In addition to a series of paper and digital communication media, a map/catalog accompanies the walk, introduces the artists and suggests a circuit, guiding the visitor throughout this game of hide-and-seek, encouraging him to venture out, to observe his environment more closely.
