Télésambre

Prior 2015, TéléSambre's visual identity was fragmented, its brand universe had become too broad, and the public did not have a truly consistent experience of it. The difference with the main players in the Belgian audiovisual landscape was striking. Their respective identities have already undergone numerous iterations, they have adapted many times to changes in their audience, and they are all moving towards a process of simplification, highlighting content, and seeking clarity and visual recognition.

It is within this framework and through the news program that my approach to simplifying and unifying TéléSambre's visual identity begins, extending to all aspects: a simpler, more identifiable, unifying, enduring, and practical logo; a chameleon-like variation that can be adapted to numerous media and channels; soft, simple geometric shapes that allow for fresh graphic animation; all within a contemporary framework that is not avant-garde and preserves certain current codes, such as the aquatic blue of the Sambre River.