Pascal
Liénard

image culture

visual development

Brand.

Com.

Crea.

Freelance graphic designer — Brand identity & Editorial design

I help companies, institutions, and organisations with their communication. My approach focuses on cultural relevance, strategic thinking, and long-term impact.

I design sustainable and consistent solutions that highlight the uniqueness of each project.

My approach

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From brand identity design to books, catalogues and institutional communication materials, I work at every stage: in-depth understanding of context, message clarification, strategic thinking, graphic design, art direction, through to production.

Based in Flobecq, near Ath and Tournai, in the heart of Picardy Wallonia, my area of operation covers the whole of Belgium and beyond.

Among my projects: the cultural seasons of Arrêt59 (visual identity, posters, programmes), the Dotremont and Raoul Vaneigem books, institutional materials for the University of Liège, the identity and packaging for Myum!, as well as collaborations with several cultural institutions.

Brand.

Establish and consolidate

Designing an experience that establishes cultural context allows your brand to transcend simple visual distinction and become part of a unique space that transcends trends.

Brand identity

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Com.

Tell the story, clarify content

Building marketing materials based on the right narrative that highlights the richness of your voice means creating a sense of belonging and a lasting link between your brand and your audience.

Communication design

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